fbpx

Real Estate Reality Blog

Don’t kill your credibility in real estate with a lowball listing price

Fake price tags might drive interest to a property, but the tactic isn’t good for your (or the industry’s) reputation Key Takeaways Agents put fake prices on homes to drive interest because they know the prices will go much higher. It’s good for their personal stats and next listing appointment, but it erodes industry credibility. […]

Read More

How far are sellers going to investigate potential buyers?

Confronted with similar multiple offers, sellers want more than just an awesome price and great terms Key Takeaways Emulating practices prospective employers have utilized for years, some sellers are now performing extensive online searches for buyers submitting offers for their property. Buyers should be aware. When sellers get multiple offers on their home, my practice […]

Read More

5 rules of engagement for requesting repairs from sellers

When buyers and sellers start going head-to-head, no one comes out a winner Key Takeaways It’s reasonable to ask for roof and termite clearances and that the home’s primary systems work. It’s not reasonable to ask for upgrades, abatement or cosmetic changes. In many parts of the country, real estate sales and continually increasing prices have been […]

Read More

6 reasons ‘testing the market’ is a seriously flawed idea

Sellers need to let the emotional attachment go and focus on the comparables Key Takeaways Listings that test the market tend to be overpriced, and because of that, they risk not selling due to buyers (or their agents) knowing better, missing the listing, a poor appraisal or too many days on market. The listing presentation […]

Read More

8 things your buyers should forget about in a hot market

Why CMAs, appraisals and listing prices aren’t always important Key Takeaways Many buyers mistakenly listen to the advice of friends and family before consulting an agent. A home is always worth what the highest bidder is willing to pay. With an extreme shortage of housing inventory plaguing many markets across the country, many homeowner wannabes are locked […]

Read More

Are ‘neighborhood experts’ best equipped to sell a home?

Local expertise is taking a back seat to effective marketing Key Takeaways In today’s real estate world, an agent who provides marketing expertise is more valuable than one who provides neighborhood expertise. Great marketing should include an online presence, attractive staging, and high-quality photos. Of all the misconceptions sellers have about the real estate business, […]

Read More

‘Why are the sellers selling’? What (not) to say

The No. 1 question buyers ask their agents and why it presents a danger zone Key Takeaways Sellers should not disclose information about specific neighbors that might be viewed as slander. How should buyers find answers about a neighborhood? Personal research. Having shown thousands of homes as a Realtor, I’ve fielded multitudes of questions from […]

Read More

Why trust should be the baseline, not the tagline

Realtors should go above and beyond being trustworthy Key Takeaways Being a ‘trusted adviser’ is cliche. The problem with “trust” is it’s not the destination; it’s the basic underlying assumption. I believe that anyone looking for a Realtor should be searching for someone committed to being the best. The word “trust” has been so overused […]

Read More

How homesellers can take cues from online dating

Image matters Key Takeaways Homes for sale should be prepared properly, and internet persona matters. Keep your selfies on your phone; go big with a 3-D tour if you can. It’s no secret that the internet has revolutionized real estate. Many also agree that online dating sites have transformed the process of finding partners. In […]

Read More