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Real Estate Reality Blog

Are ‘neighborhood experts’ best equipped to sell a home?

Local expertise is taking a back seat to effective marketing Key Takeaways In today’s real estate world, an agent who provides marketing expertise is more valuable than one who provides neighborhood expertise. Great marketing should include an online presence, attractive staging, and high-quality photos. Of all the misconceptions sellers have about the real estate business, […]

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‘Why are the sellers selling’? What (not) to say

The No. 1 question buyers ask their agents and why it presents a danger zone Key Takeaways Sellers should not disclose information about specific neighbors that might be viewed as slander. How should buyers find answers about a neighborhood? Personal research. Having shown thousands of homes as a Realtor, I’ve fielded multitudes of questions from […]

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Why trust should be the baseline, not the tagline

Realtors should go above and beyond being trustworthy Key Takeaways Being a ‘trusted adviser’ is cliche. The problem with “trust” is it’s not the destination; it’s the basic underlying assumption. I believe that anyone looking for a Realtor should be searching for someone committed to being the best. The word “trust” has been so overused […]

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How homesellers can take cues from online dating

It’s no secret that the internet has revolutionized real estate. Many also agree that online dating sites have transformed the process of finding partners. In fact, because the methods for both are very similar, homeowners looking to sell could take some cues from platforms such as eHarmony and Match.com. Before the internet Prior to the […]

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