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Real Estate Reality Blog

When facing obstacles, pivot like a pro — here’s how

Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic In today’s virtual, work-from-home environment, agents are seeking training and coaching in entirely new ways. In August, we’re laser-focused on […]

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“Testing the Market” A Seriously Flawed Idea

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Occasionally we encounter sellers wanting to “Test the Market.” Translated: they want to list their home at an artificially high price to see if someone loves their property enough to pay more than it […]

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Buyer Love Letters May Violate Fair Housing Laws

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Added to offers by buyers hoping to tug on a seller’s heartstrings and win in multiple offer situations, “Buyer Love Letters” have become commonplace. These letters frequently provide details about the buyers and list […]

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Get real! 3 tips for helping buyers stop chasing shiny objects

Because they’re often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success It’s no secret that crows are attracted to shiny objects. Interestingly, humans are, too. […]

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COVID-19 is Prompting New Round of Real Estate Questions

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Growing up in a lower-income home, mealtimes were an adventure to see what cost-effective solutions hit the plate. Occasionally we’d splurge and visit a buffet: for us kids, it was a yearly highlight. Not […]

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New Listings Are Like Shiny Objects

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Crows are attracted to shiny objects. Ironically, humans are as well. It is why publishers use glossy paper for magazines, automotive paint has a shiny topcoat and lipstick glistens. Scientific studies have not only […]

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Some Real Estate Practices May Go the Way of the Dinosaurs

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Mankind has long pondered the extinction of the dinosaurs and postulated countless theories over the years. A scenario gaining credence after the discovery of the 110-mile diameter Chicxulub Meteor Crater is that a massive […]

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Homeward Migrating Adults Causing a Rental Crisis

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As every bachelor knows, it is cheaper for two to live together than one. Evidently, that reality has hit a wider audience: with the advent of COVID-19, the number of adults who are currently […]

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COVID Is Changing Everything

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Even with easing restrictions, we find ourselves in a strange new world. As it relates to real estate, although homes are still being sold, the amount of work and stress for all concerned has […]

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COVID-19 Realities Become Visible

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” While the beginning of the year stated with a bang, the introduction of COVID-19 added wrinkles that have not been fully seen until now. Due to a significant lack of inventory in the local […]

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