Real Estate Reality Blog

Cal/OSHA Intensifies Regulations for Showing Homes

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Inching closer to June 1st, some potential home buyers and sellers are eyeing the end of Shelter-in-Place (SIP) as a Get-Out-Of-Jail-Free card. Nothing could be further from the truth: real estate sales as we […]

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Market Shifting as Anticipated Removal of SIP Inches Closer

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Listening to media reports, we have all heard that 2020 home sales are down from previous levels. While true, that is only half the story. We began 2020 with record low inventory consequently made […]

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5 critical steps to maximize your listing’s sales potential

By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary […]

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Sellers Must Maximize Online Viewing Potential

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” COVID-19 has fundamentally altered the way we will experience life going forward. We will see varying aspects of social distancing and masks continue for the foreseeable future. I believe we will also see significant […]

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Extended Shelter In Place May Have A Silver Lining

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” The recent announcement by six Bay Area counties to extend the Shelter In Place (SIP) to at least the end of May is cause for concern in the real estate community. Many sellers who […]

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Is the Real Estate Sky Falling?

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As the COVID-19 shelter-in-place (SIP) continues, the real estatemarket is morphing to meet the new norms. As it does, myths are sprouting like dandelions in spring and some are echoing Chicken Little’s warning that […]

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