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Real Estate Reality Blog

COVID-19 Introduces Offshore Notarization Issues

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” We frequently deal with sellers located in other countries. Since most documents can be signed electronically, the only issue is signing the final closing documents. Since they need to be recorded, they must be […]

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Scammers on the Rise

Real Estate Reality By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” We called a contractor’s business number to coordinate payment for a project. The person that answered identified themselves and informed us that the only way they were currently […]

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California Association of Realtors Takes a Stand on Discrimination

Real Estate Reality By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As racial tensions continue echoing across the nation, The National Association of Realtors (NAR), in conjunction with state Realtor Associations are working hard to uphold the national Fair […]

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Thinking of going indie? 9 critical points to consider

Here’s what you must consider to protect yourself, provide the highest possible level of client care, and effectively compete with larger players Although many real estate agents appreciate the opportunity and security that comes with being under a large brokerage’s umbrella, others love the idea of “small.”  Whether working alone as a solo brokerage or […]

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COVID-19 Is Reshaping the Way We Will Live Going Forward

Real Estate Reality By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As the pandemic deepens and indicators suggest it may be at least a year before things return to normal, we are beginning to hear the same theme repeated […]

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Avoid violating fair housing laws! Follow these 4 guidelines

As our nation grapples with the ongoing crisis of racial inequality, it is critical that Realtors be a part of the solution, not contribute to the problem. Here’s a look at NAR’s recommendations I recently overheard an agent touting the level of service he provided to his clients. While many of the points he emphasized […]

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Record Low Interest Rates Not Necessarily Good

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Listening to a buyer recently, I heard them complaining about interest rates. “We can’t get a 2.5% rate,” they were stating. “We think rates should be lower.” I happened to be chewing at the […]

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Fall Market Still Going Strong

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As evenings cool and leaves change color, real estate sales typically slow as everyone settles into fall. While we frequently see a resurgence in September as those back from vacations pick up end-of-summer bargains, […]

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Closings Frequently Delayed – Closing Checklist for Sellers

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Getting a home under contract is one thing – closing on time is something else altogether. Truth is, a significant part of a Realtor’s commission is earned during escrow solving problems threatening to derail […]

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Top 10 Buyer Turnoffs Preventing Buyers From Visiting

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As the pandemic continues to limit access to listings, buyers are relying on the internet to shortlist homes. Sellers and their agents must work hard to ensure those internet views result in actual visits. […]

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