Real Estate Reality by Carl Medford

Flips Account for a Significant Segment of Current Market

By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” A report by ATTOM Data* reveals flipping is alive and well and accounting for an increasing segment of the housing market, up to 7.5% for Q1, 2020 from 6.3% in Q4, […]

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Local Realtors Stand Against Racism

By Carl Medford, CRS “As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” The COVID-19 crisis that we have been working our way through has challenged us and, in many ways, forced us to reevaluate the way we live our lives. It has […]

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COVID-19 Opening the Door for Potential Lawsuits

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” When I bought my first California home, the contract was one page. Today the California Association of Realtors (C.A.R.) residential contract is ten pages with six pages of disclosures tacked on. Additionally, sellers are […]

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Cal/OSHA Intensifies Regulations for Showing Homes

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Inching closer to June 1st, some potential home buyers and sellers are eyeing the end of Shelter-in-Place (SIP) as a Get-Out-Of-Jail-Free card. Nothing could be further from the truth: real estate sales as we […]

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5 critical steps to maximize your listing’s sales potential

By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary […]

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