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Real Estate Reality Blog

3 Key Trends Affecting the Real Estate Market

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” As the pandemic progresses, we are seeing trends emerge. Here are 3 key issues affecting the real estate market: Young adults are returning home in record numbers. Since many lost jobs employed young adults, […]

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COVID-19 Has Many Rethinking Their Homes

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” With no effective end in sight for COVID-19, many are rethinking their living situations. Forced to stay at home for work and with the additional challenge of educating children from the dining room table, […]

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Top Ten COVID-19 Issues Currently Affecting Real Estate

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” The Counselors of Real Estate (CRE) just released and outstanding summary of the major issues currently affecting real estate in this new reality.* This is a brief summary. COVID-19. Real estate practices as we […]

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10 business principles I learned from getting healthy

When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here’s everything he learned As the years continue to tick by, my body has begun sending off signals that things are not the same as they were 20 years […]

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COVID-19 is Inducing Urban Flight

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” With the continuing housing shortage not just locally, but across the nation, home prices are continuing to rise as buyers are throwing multiple offers at almost everything decent. In spite of COVID-19, according to […]

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Are you prepared for a market shift? Master these 3 skills

The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge In many markets across the country, all that is currently required to sell is, figuratively speaking, a sign in the front […]

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Schools Reopen with Distance Learning in the Midst of a Housing Crisis

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” With COVID-19 still a viable threat, Bay Area schools are opening in distance-learning mode only. Parents are scrambling to accommodate the new realities and hoping that things will go smoother than the end of […]

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When facing obstacles, pivot like a pro — here’s how

Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic In today’s virtual, work-from-home environment, agents are seeking training and coaching in entirely new ways. In August, we’re laser-focused on […]

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“Testing the Market” A Seriously Flawed Idea

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Occasionally we encounter sellers wanting to “Test the Market.” Translated: they want to list their home at an artificially high price to see if someone loves their property enough to pay more than it […]

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Buyer Love Letters May Violate Fair Housing Laws

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Added to offers by buyers hoping to tug on a seller’s heartstrings and win in multiple offer situations, “Buyer Love Letters” have become commonplace. These letters frequently provide details about the buyers and list […]

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