Meet Our Team

Carl Medford

Team Leader
REALTOR®, CRS, HAFA Certified

You require the absolute best: Carl delivers! His commitment to professional service and results “better than the rest” has led him to develop state-of-the-art tools guaranteeing the highest levels of customer service and satisfaction. Carl is proud of his “5-Star” Customer Satisfaction Rating given to him by satisfied clients though a national Internet rating system. Carl is ranked the #1 Prudential REALTOR^® in the entire San Francisco East Bay area which places him amongst the Bay Area elite.

In addition to his extensive experience as a top-producing REALTOR^®, he is also a licensed general contractor who literally knows every facet of homes “from the inside-out!” Carl uses his contracting expertise to help sellers fully maximize their homes for the market, and help buyers fully assess potential homes before they buy! Carl’s credentials include:

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John Juarez

Certified Short Sale Specialist, Buyer Specialist
REALTOR®, CDPE, HAFA Certified, GRI, SRES, PMN, LTG, ePro, RELO Specialist

John’s role on the team is as a full-service REALTOR®, bringing extensive experience and support to both buyers and sellers. Additionally, John is our Certified Short Sale Specialist providing help to those looking for foreclosure alternatives.

John has been a full-time REALTOR® since 1997. Prior, he was Vice President/Manager of First Interstate Bank in Fremont (1980 to 1996), experience that thoroughly prepared him for his current role. Having received numerous accolades from current and past clients, we’re very excited about the depth of experience, knowledge and customer appreciation he brings to our team!

John is a well-rounded REALTOR® in every sense. He has continued to improve his professional skills and knowledge by taking continuing education courses in Ethics, Fair Housing, Agency, Trust Fund Handling and more. He has also earned the following professional designations:

• CDPE (Certified Distressed Property Expert)
• HAFA Certified (Home Affordable Foreclosure Alternatives)
• GRI (Graduate, REALTOR® Institute)
• SRES (Seniors Real Estate Specialist)
• PMN (Personal Management Network Designee)
• LTG (Leadership Training Graduate)
• ePro (Internet Professional Certification).
• Relocation Specialist (Women’s Council of REALTORS®)

Following John’s belief that REALTORS® must continue to provide the highest possible levels of experience, integrity and professionalism to their clients, he sat on the Professional Standards and Local Government Relations Councils of the Bay East Association of REALTORS® (Bay East). He was elected by fellow REALTORS® to serve on the Bay East Board of Directors.

He also served on the California Association of REALTORS® (CAR) Board of Directors. Lastly, he has served on the Professional Standards, Local Government Relations, and REALTORS® Risk Management and Consumer Protection Committees for CAR. In the past, John has served as President of the Fremont Chamber of Commerce, the Irvington Business Association and the Dawn Breakers Lions Club.

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Michelle Daniel

Marketing Director, Buyer Specialist, REO Specialist
REALTOR®, BROR

Prior to joining our team, Michelle functioned as the Director of Marketing and Support Services for a major real estate firm. She also started Bay Concierge, a service-based firm specifically designed to support REALTORS® and independent entrepreneurs in every aspect of their businesses. Using the BA she earned at Howard University, Washington D.C. she has garnered over two decades of experience working in management positions for fortune company executives. We’re thrilled she’s now on our team!

Michelle serves two distinct roles. First, as our Marketing Specialist, she oversees our web presence and state-of-the-art in-house marketing team to ensure that our listings enjoy unparalleled market exposure and presence. As a result of her expertise, our team has earned the prestigious Online Marketing Award of Excellence Award from Realtor.com! Her eye for detail and extensive experience guarantee that our clients receive the absolute highest possible level of client service and satisfaction they deserve.

As a licensed REALTOR®, Michelle also oversees our Buyer Team. As a highly trained Buyer Specialist, Michelle uses her skills to train and oversee our Buyer Agents, thus ensuring a top-notch level of support to all of our home-buying clients through “The Ultimate Home Buying Experience©.” She ensures that our buyers receive nothing less than the absolute best in professionalism, service and … that special home they can call their own!

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Lori Parks

RELO Specialist, Buyer Specialist
REALTOR®, HAFA Certified, Short Sale Specialist, REO Certified

Prior to joining Prudential California Realty and our team, Lori performed commercial and multi-family housing feasibility studies for a major San Francisco Bay Area land developer. Lori has also used her skill-set in the medical field as an independent consultant helping to create an Outpatient Surgery Center.

As a full-time REALTOR^® on our team, Lori brings her knowledge of systems and portfolio management to support buyers and sellers in any market. Additionally, as a manager of an extensive property portfolio and educational trust, she brings an unparalleled depth of real estate experience to our team.

To better serve her clients Lori has earned the following designations and certifications: HAFA Certified, Short Sale and REO Certified, and is a Brookfield-Hathaway Global Relocation Specialist. She also contributes in a leadership position to our local MLS by serving on both the Professional Standards and the Grievance Council.

Working with every type of real estate client, from first-time home buyers to empty nesters, to international investors, Lori brings her business experience, strong work ethic, attention to detail, and stellar service to every client and to our team! Lori and her husband have traveled all over the US and continue to do so as often as they can. We’re so pleased to have her as an invaluable addition to our team.

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Sheryl Medford

Property Prep Professional, Client Care Specialist
Professional Home Stager, ASP, IAHSP, Notary Public

Sheryl has two roles in our business, the first of which is to oversee our Property Preparation process. We know from experience that home staging and effective property preparation are the two most important things you can do to prepare a home for the market and maximize its potential value. Because we own our own professional staging company, The Next Stage, we have the unique ability, unmatched by any other local real estate company, to effectively prepare our listings for marketing.

The fact that Sheryl is a certified Professional Home Stager with extensive interior design and color selection experience ensures that your home will be comprehensively prepared to maximize its’ full market potential. In addition to staging and design,

Sheryl oversees the multitude of personnel that may be required to ready a property for the market: from cleaning crews, handymen, painters, landscapers, contractors – any and all deemed necessary (from our exhaustive database of proven professionals) to transform your home into a show place!

Sheryl has garnered numerous accolades and testimonials, and is considered by many to be one of the top staging professionals in the area, sought after by many other Realtors to enhance their listings (who then bill her services to their clients). The good news is that our clients get her first AND we do not charge extra for her services – it’s all included in our listing package!

Sheryl’s second role is as our in-house Client Care Specialist. As a part of our ongoing commitment to all our clients, past and present, we established our Preferred Client Program – in essence, an in-house concierge. We provide a full range of services ranging from faxing, copying, scanning, document conversion, free notary, access to pre-screened service providers … the list is extensive!

Whenever a client expresses a specific need, Sheryl comes alongside to ensure that the need is met to the best of our ability. Whether you are a current client or someone who bought or sold a home with us years ago, as our Client Care Specialist, Sheryl is available to help in any way possible.

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Ashley Simpson

Transaction Specialist
REALTOR®, Professional Transaction Coordinator

As our Professional Transaction Specialist, Ashley oversees every aspect of your transaction once it goes into escrow. Since every detail in a transaction is critical, Ashley’s years of experience as a Professional Transaction Coordinator give her the expertise and “edge” required to effectively handle your escrow.

With 10 years of experience and having coordinated transactions for over 300 agents, she is the industry’s leading Transaction Coordinator here in the East Bay. In 2010, she started Premier Transaction Services and, through a team of qualified transaction coordinators, manages up to 500 transactions a year.

While Ashley manages other Realtor’s transactions through her team of coordinators, as a member of our team, she personally handles all of our transactions! She ensures that the extensive paperwork is handled effectively, properly executed and sent to all appropriate parties within prescribed timelines.

She coordinates directly with title companies, lenders, inspection companies and any other support service that contributes to a successful transaction on your behalf. Ashley quickly dispels any needless worries knowing your transaction is in good hands and is on track!

Although Ashley is the newest addition to our team, she’s already receiving rave reviews from clients and real estate professionals alike! We’re glad she is on board exemplifying our commitment to providing the absolute best for our clients!

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John J. Dutra

In-House Lending Professional
Sr. Loan Consultant, Landmark Mortgage Group

We’re so proud to introduce you to our in-house lender, John Dutra. Our buyers deserve the absolute best and John delivers! The loan process has become SO difficult the past couple of years – not only have loan pre-approvals become more difficult, the odds of getting through escrow to a successful closing have significantly decreased! We’re excited about our relationship with John, a 17 year finance industry veteran who has consistently ranked in the top 10 for customer service, satisfaction and closed escrows!

Boasting a strong real estate background, John has been both President and CEO for Dutra Enterprises, Inc., a land investment and entitlement company. Real estate runs deep in his family’s blood – his father, former State Assemblyman John Dutra Sr. founded Dutra Realty (bought out by Prudential after Dutra Realty grew into the #1 company in the East Bay). Two of John’s brothers are also REALTORS^®. This rich background is crucial to helping John service his clients effectively.

Paramount is his attitude towards customer service. “I look at each client’s stated needs and wants as if they were my own. My clients come back to me years later and bring their families, so it is important to serve them well.” Known simply as the best “Relationship Lender,” John works tirelessly to the benefit of his clients. With numerous loan programs that cover everything from First-Time buyers to Multi-Million Dollar homes, clients can choose the programs that best fit their needs and know that John is able to shop and compare that program with a huge list of lenders.

We don’t just recommend John – we use him for our own real estate loans! From the pre-approval stage through to meeting any outstanding conditions before the loan is funded, John is alongside every step of the way providing world-class service, professionalism, and client satisfaction.

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