Author: carlmedford

COVID-19 Realities Become Visible

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” While the beginning of the year stated with a bang, the introduction of COVID-19 added wrinkles that have not been fully seen until now. Due to a significant lack of inventory in the local […]

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Home Is Where the Action Is

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” While some have compared the cataclysmic effects of COVID-19 to a natural disaster, in reality, it is the opposite. In the case of an earthquake, flood, hurricane or other disaster, dwellings are usually destroyed. […]

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Flips Account for a Significant Segment of Current Market

By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” A report by ATTOM Data* reveals flipping is alive and well and accounting for an increasing segment of the housing market, up to 7.5% for Q1, 2020 from 6.3% in Q4, […]

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Local Realtors Stand Against Racism

By Carl Medford, CRS “As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” The COVID-19 crisis that we have been working our way through has challenged us and, in many ways, forced us to reevaluate the way we live our lives. It has […]

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You’ve got 7 seconds to sell — here’s how to maximize your listing

Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. With social distancing being the new norm, buyers are leveraging the internet to spend as little […]

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COVID-19 Opening the Door for Potential Lawsuits

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” When I bought my first California home, the contract was one page. Today the California Association of Realtors (C.A.R.) residential contract is ten pages with six pages of disclosures tacked on. Additionally, sellers are […]

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Cal/OSHA Intensifies Regulations for Showing Homes

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Inching closer to June 1st, some potential home buyers and sellers are eyeing the end of Shelter-in-Place (SIP) as a Get-Out-Of-Jail-Free card. Nothing could be further from the truth: real estate sales as we […]

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Market Shifting as Anticipated Removal of SIP Inches Closer

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Listening to media reports, we have all heard that 2020 home sales are down from previous levels. While true, that is only half the story. We began 2020 with record low inventory consequently made […]

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5 critical steps to maximize your listing’s sales potential

By Carl Medford, CRS“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary […]

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Sellers Must Maximize Online Viewing Potential

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” COVID-19 has fundamentally altered the way we will experience life going forward. We will see varying aspects of social distancing and masks continue for the foreseeable future. I believe we will also see significant […]

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