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Author: carlmedford

Rookie mistakes: 10 things newbie agents often fail at

Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid We recently put a home on the market and set an offer deadline. We knew, based on the configuration and location of the home, that we would not be getting a […]

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Closing Out 2020

As we enter the last week of 2020, I think it is safe to say most of us will be glad to get this one in the record books and move on. There are no words to describe what we have been through this year, and we all hope that 2021 will be dramatically different. […]

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Top 15 Things Realtors Want for Christmas

With Christmas mere days away, Realtors across the country are dreaming of things they would like to see show up in their stockings this year. We started out doing a Top 10 list, but after interviewing many agents, we ended up with a long list of wants and decided to limit it at 15. Here […]

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It’s Beginning to Look a Lot Like …

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Written in 1951 by Meredith Willson, “It’s Beginning to Look a Lot Like Christmas” has been a holiday favorite for years. You know Christmas is around the corner when you can hear Bing Crosby […]

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Defend your commission! 3 steps for showing sellers you’re worth it

Here’s how to differentiate and showcase your value from the get-go at the listing appointment Somewhere along the line, our society has transitioned from being service-based to commodity-based. With service no longer anticipated in most areas of our lives, we focus on securing commodities in its place.  If we can reduce anything we want to […]

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Buyer Love Letters May Be Inciting Discrimination

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” Seated at a table with an elderly couple, I was discussing the details involved in selling their house. It was clear they loved their home and, although they knew that relocating closer to family […]

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How to make staging possible — regardless of budget

Although most agree that staging works, hiring a professional stager is not always an option. Here are 6 levels of staging that’ll make it possible in every level of home There’s no doubt that staging can enhance most homes’ salability and improve pricing and terms. What is in question, however, is affordability. Although full staging is a given in […]

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Staging to Fit Any Budget

It is no secret staging a home for sale has a positive impact on price and time on the market. While staging is optional in some parts of the country, locally it is understood and expected by both sellers and buyers. Having watch hundreds of buyers while showing homes, I can unequivocally state staging makes […]

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We Choose To Be Thankful

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” When history books record 2020, it should be called, “The Year That Wasn’t.” The year we couldn’t hug or shake hands. Visit immune-compromised loved ones. Eat-in restaurants. Travel to most places in the world. […]

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COVID-19 Introduces Offshore Notarization Issues

“As seen in the Real Estate Reality Column in the San Leandro Times & Castro Valley Forum, written by Carl Medford” We frequently deal with sellers located in other countries. Since most documents can be signed electronically, the only issue is signing the final closing documents. Since they need to be recorded, they must be […]

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